OUR STORY

Sometimes certain things come together just right and dots simply connect on its own to create something vivid and meaningful. That would be our story.

Founded in 2012 as a make-shift store within the four walls of a home by a wonder woman, Amrapali was born out of a deep-rooted desire of touching the lives of people and making a difference in the way fashion is created and consumed. From being a one-product, one-woman show, to currently being a thriving enterprise sustaining the livelihood of several artisans and our small team, Amrapali has had quite a remarkable journey.

Today, Amrapali Boutique is a humble, home-grown store tucked away in the heart of West-Bengal, where we celebrate textile in all its glory while creating and curating collections that capture the spirit and essence of India. The abundance of weaves, prints, embroideries and crafts around us, is an unfathomable resource that amazes us every day. 

At Amrapali, we work with master weavers and artisans from all across India to bring together textiles, techniques and craftsmanship explored in natural fabrics. We believe that the people, skill and story behind each product are just as beautiful as the product itself and the process of creation is as important, as the finished product. Therefore, we not only aim at touching the lives of our patrons, but also our weavers by sustaining their craft and providing them with a continuous flow of work.

In its purest form, we endeavor to blend India’s artistic traditions, hinged with modern functionality and aesthetics. Join us in our journey as we strive to bring the finest woven stories straight out of the looms of India, hand-crafted with love.